Atsumi Fashion Co., a company based in Toyama Prefecture, is producing masks by repurposing women’s underwear. The company began utilizing the cloth lining from bras after an employee realized similar materials were being used in disposable masks.



"We hope we can contribute to society as the mask shortage continues. Even these masks can prevent the virus from spreading to others through coughing or sneezing."

Said Hiroshi Hinata, the company’s sales manager.


Employees tried to devise new methods after the city called on local businesses to help provide masks for workers at City Hall, which only had 600 left.



Atsumi Fashion plans to make 1,000 masks for the city and distribute them to medical and educational institutions, prioritizing those in greatest need.




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